Looks like Toyota has unveiled the new electric Rav4 crossover in LA. HOWEVER, it will only be available in 4 California cities for now..
Toyota plans to only sell 2,600 of them over the next 3 years. Each is almost $50k, but will of course be equipped with features such as heated seats, 8 inch touch sensitive computer screen. The FWD Rav4 EV will have 2 different drive modes. In its normal mode, the SUV will go from 0-60 mph in 8.6 seconds, with a top speed of 85 mph. This price also doesn’t include the $7,500 federal tax credit you get for purchasing a plug-in vehicle…along with a $2,500 state tax credit.
The Rav4 EV will have the driving range of around 100 miles, with an expected 6 hour charge time on a 240 volt charger. Toyota’s very own Bob Carter, group vice president and GM of Toyota Motors Sales, said, “It’s designed for consumers who prioritize the environment and appreciate performance. We look forward to seeing how the market responds.”
Currently, the most expensive gasoline-powered Toyota Rav4 has a base price of under $29k. Toyota sold over 15,000 gas-powered Rav4 SUV’s in April 2012, almost 6 times the number of Rav4 EV’s that it plans on selling over the next 3 years.
Toyota recently began selling a new Prius plug-in car but that vehicle can travel only about 11 miles before it begins burning gasoline. Toyota also plans to market a purely electric car called the Scion iQ EV which will have a range of less than 50 miles. That car won’t be sold directly to the public, however, but will be used in car-sharing programs in big cities.
Toyota joins a growing list of automakers selling at least some plug-in vehicles.
Today, the largest-selling plug-in cars are the Nissan (NSANY) Leaf and General Motors’ (GM, Fortune 500) Chevrolet Volt, a so-called extended range plug-in car. Even those vehicles, however, sell in small numbers. GM sold just under 2,300 Volts in March, which was that vehicle’s best sales month ever.